Wee Pink Dot stakeholder toolkit
The Wee Pink Dot is part of our anti-stigma and discrimination campaign, Show Up. Though this campaign we want to see real change for people living with mental illness.
Stigma remains one of the most damaging forces affecting people with mental illness in Scotland. Even as conversations around mental health and wellbeing have become more mainstream, the reality for those living with mental illness has not changed nearly enough.
Stigma doesn’t just hurt feelings, it shapes lives. It limits opportunities, delays access to support and treatment, reduces confidence and restricts rights.
We are campaigning to ensure that everyone with mental health problems is treated with the respect and dignity they deserve.
But we can’t do this alone.
As a valued stakeholder, we would be very grateful if you could help us to share the campaign messages and galvanise support.
On this page you will find campaign information and ways to get involved.
You can also download graphics to use on your social media channels.
If you want to chat to us about getting involved, contact us at campaigns@samh.org.uk
How to take part in the Wee Pink Dot challenge
Other ways you can support
- Send the campaign around your internal communications and encourage colleagues to take part in the challenge - we have some suggested messaging below
- Share our messages publically
- Use the Wee Pink Dot - have you got events or activities coming up where we could join and raise awareness on mental health stigma and discrimination?
Would you like some Wee Pink Dot pens? Email us on campaigns@samh.org.uk.

