6th November 2023
Scotland’s mental health charity has marked the end of its centenary year by refreshing its brand and unveiling a new name: SAMH, Scottish Action for Mental Health.
Formerly known as SAMH, Scottish Association for Mental Health, the 100-year-old charity has changed its longform name to better reflect its work, which includes delivering services directly in the heart of Scotland’s communities and campaigning for policy change at a national level.
Following a wide-ranging review that spoke to staff, supporters, and people who use SAMH services, the charity will retain its original acronym because people know and trust SAMH.
SAMH traces its roots all the way back to 1923, and was founded in Paisley by Dr Kate Fraser CBE, a pioneering psychiatrist who dedicated her life to improving the conditions and treatment of people with mental health problems.
The organisation currently operates over 70 services in communities across Scotland, providing services ranging from mental health social care to support with addictions and employment, while its website and free Information Service offer accessible, practical information about mental health and wellbeing.
SAMH hosts See Me, the national anti-stigma and discrimination programme, and respectme, Scotland's anti-bullying service. It also delivers a wide range of suicide prevention and physical activity and sport projects, as well as campaigning for positive change in policy and legislation.
The charity’s rebrand was unveiled on Saturday 4 November at a special centenary dinner, hosted by broadcaster and musician Dougie Vipond, where guests gathered to celebrate 100 years of supporting Scotland’s mental health.
Billy Watson, Chief Executive of SAMH (Scottish Action for Mental Health), said: “This has been a historic year for us. Our centenary is drawing to a close, but we want to build on the momentum we have generated this year to have an even greater impact as we look ahead to the next 100 years.
“The evolution of our name and brand is a big part of this, encompassing all the things that people love about the SAMH brand with some modern twists. As Scottish Action for Mental Health, we will be ready to continue supporting and campaigning for the people of Scotland.”